Mercedes Benz Fashion Days Zurich 2014
As anticipated I attended this year’s Mercedes Benz Fashion Days in Zurich. It goes without saying that the Zurich Fashion days don’t bear comparison with the fashion weeks in Paris or Milan. Nevertheless it is a fun event and serves as a great platform for local designers who have an opportunity to present their fashion. The fashion days are also a very social event. Fashion bloggers, designers and local celebs all dressed to the nines gathered at the VIP tent for a glass of something sparkling or one of the 3 signature cocktails and Luxemburgerli serverd at the bar. The show openend on a Wednesday evening and as a working girl I had to rush straight from the office and underwent quite a few logistical challenges to convert my office uniforme into a stylish, half way presentable fashion week outfit.
The opening night featured Lala Berlin, Luc von Siga, Julian Zigerli , Bibhu Mohapatra and Max Mara. My favourite designer of the evening was Turkish designer Luc von Siga who presented femine and wearable fashion with oriental patterns and smart cuts.
The Anabelle Award showcased 5 young designers and JC Castelbajac. For those of you who thought “JC who”… be assured you are not alone. I was clueless too and decided to put an end to my ignorance right away (or more plainly – I googled his name during the show) Turns out he designed a teddy bear coat which was worn by Madonna in the film “pret a porter”, married a supermodel and made Lady Gaga cry recently… Now, who ever called the fashion business a shallow one. Elise Kaufmann won the award with a futuristic collection with great details such as wooden elements and rose quartz.
Friday’s Notte Italiana was sponsored by Trois Pommes and exclusively dedicated to Italian Fashion. I was particularly inspired by Di Liborio’s show which included a lot of fringed suede and made me think of upscale, sophisticated cowgirl outfits accompanied by punk music.
The last night of the Zurich fashion week was dedicated to Swiss Designers. Little Black dress presented a wearable, smart collection with graphic patterns which might find their way to my very own closet sometime soon.
Overall, a great event and we look forward to next years Zurich Fashion days!
